The invention of Brand equity was loosely defined in the 90s as intangible value that companies and products held in the mind of a prototypical“consumer”. Brand equity was driven by a comprehensive brand strategy or brand identity. Brand marketing enthusiasts featured the difference between a company’s asset book value and its stock price as one [...]
The last day of conference treated attendees to some really good KeyNote speakers. Here are the big ideas I that made an impression on my notebook:
Cool new concept: “The Adopter Class” These people live on the bleeding edge. Pros: They love the new and the next and will willingly sign up for any new web [...]
Yesterday I had the opportunity to have many great conversations about Web 2.0 tools, techniques, and business strategies. Here are a few points that stand out to me:
1. I need business cards! I need a reference flier that describes my services. Old media / traditional networking is still modus operandi for the business professionals I [...]
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A myriad of information forms are making their way onto the Internet about everything and everyone. Your customers, potential customers, vendors, and [...]
