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Leveraging partner ecosystems is not new. Social Media has not reinvented the space. Regardless of how you are experimenting with social media and partnering to drive customer value, I would recommend to not stray too far from basics. Here are 3 rules I recommend:
Never embarrass your partners in front of their customers
Maintain a [highly] visible [...]
I grew up on a farm in the country, across the street from my grandparents.
The roots of my family’s involvement in farming began with their immigration to the United States at the turn of the 20th century. My basque great grandparents settled in the Imperial Valley via Cuba (they moved on after 2 years because [...]
For the past few months, I have been training for my first marathon. When I successfully complete the Big Sur marathon in 2 weeks time, I will have many new friends and mentors to thank from the Kstar running club.
Long distance running has been a very positive habit that I have added to my life. [...]
