The invention of Brand equity was loosely defined in the 90s as intangible value that companies and products held in the mind of a prototypical“consumer”. Brand equity was driven by a comprehensive brand strategy or brand identity. Brand marketing enthusiasts featured the difference between a company’s asset book value and its stock price as one [...]
Leveraging partner ecosystems is not new. Social Media has not reinvented the space. Regardless of how you are experimenting with social media and partnering to drive customer value, I would recommend to not stray too far from basics. Here are 3 rules I recommend:
Never embarrass your partners in front of their customers
Maintain a [highly] visible [...]
Why is it that my social media platform smells like my old high school gym locker room?
Answer: 56% of US users aged between 13-21 have created “content” online.
Oh! That explains it. Funny Facebook video below:
Idiots of Ants Facebook Video
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The last day of conference treated attendees to some really good KeyNote speakers. Here are the big ideas I that made an impression on my notebook:
Cool new concept: “The Adopter Class” These people live on the bleeding edge. Pros: They love the new and the next and will willingly sign up for any new web [...]
I grew up on a farm in the country, across the street from my grandparents.
The roots of my family’s involvement in farming began with their immigration to the United States at the turn of the 20th century. My basque great grandparents settled in the Imperial Valley via Cuba (they moved on after 2 years because [...]
Is my cloud computing strategy full of hot air? Bubble talk abounded at the conference, but I was amazed when I walked the expo floor. There were many “infrastructure” service providers offering computing scaling services, build in IT Ops services, On demand storage and CPUs, Ad networks for hire, etc which got me to thinking: [...]
Yesterday I had the opportunity to have many great conversations about Web 2.0 tools, techniques, and business strategies. Here are a few points that stand out to me:
1. I need business cards! I need a reference flier that describes my services. Old media / traditional networking is still modus operandi for the business professionals I [...]
Emmerson said: “Every man I meet is my superior in some way, in that I learn of him.” I said “But there is sure a lot of crap on twitter.”
I then said, ” Damn you TwitterLocal! Give me my life back.”
I then blogged about it and felt better.
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Contact Me [leads at lucefocus dot com] for more information! I will work on a fix bid basis for “sprint” research projects between 6-10 hours. Get results today!
A myriad of information forms are making their way onto the Internet about everything and everyone. Your customers, potential customers, vendors, and [...]
When I told my wife that I would start a blog to support and augment my dream job search, she was worried. She challenged me with the following questions:
Don’t you waste enough time on the internet / your computer already?
I am not sure I understand how this will help you?
I am worried that this [...]
