Category Archives: conversations

Squeaks and Tweets 2008-09-27

She became my life at 8:20 last night. 7 lbs 5 ounces. 19.5 inches. Actually considered scientifically “perfect” within a sample size of 2 #

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Squeaks and Tweets 2008-09-25

President Bush sought the presedential office to create a world he could understand. Unfortunately for everyone else, he has succeeded. #
I’m here at work and apparently Pres. Bush is talking about his Corporate Welfare plan.. Its nice to know why I am working! #

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Squeaks and Tweets 2008-09-22

Reading one of my favorite blogs: http://lifewithoutbuildings.net/ #

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Squeaks and Tweets 2008-09-11

If love is a battlefield, then parenting (or at least pre-parenting) is nuclear war. Internet experts have so much to sell you and lit … #

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Squeaks and Tweets 2008-09-10

Thinking about how the halls of my social media are filled with an ego echo. #

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Squeaks and Tweets 2008-09-09

This morning on my long run, I chased my shadow my the grace of moonlight. #
I was looking at the all of the projects I have going on and I just I don’t understand why my ego has to be this big #
Word press upgrade complete. Now only if they could make a [...]

Squeaks and Tweets 2008-08-01

I love data visualization or any tool that bridges the data producer - consumer chiasm: http://tinyurl.com/5dc2rv #

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Squeaks and Tweets 2008-07-03

Off to 14 mile run… My stress level should be helped by 2 hours running along the SF ocean. #

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Web 2.0: Reprioritizing the “Form” of Brand Identity

The invention of Brand equity was loosely defined in the 90s as intangible value that companies and products held in the mind of a prototypical“consumer”.  Brand equity was driven by a comprehensive brand strategy or brand identity.   Brand marketing enthusiasts featured the difference between a company’s asset book value and its stock price as one [...]

Post Crossing - Another Web2.0 applicaPersonal Notes for Company

A friend pointed me to the postcrossing service the other day.

I love the idea of this service.  I have many international friends and love to travel.  When I am unable to enjoy these interests, receiving little random notes from around the world sounds like an interesting substitute.
I think this is yet another idea that could [...]

Partner Communities and Social Media

Leveraging partner ecosystems is not new.  Social Media has not reinvented the space.   Regardless of how you are experimenting with social media and partnering to drive customer value, I would recommend to not stray too far from basics.  Here are 3 rules I recommend:

Never embarrass your partners in front of their customers
Maintain a [highly] visible [...]

I am more than an ad unit!

Quote from Business Week:
Personalization works, and several companies are working on ways to make it work better. Microsoft recently filed a patent application that would use offline data such as credit-card transactions, estimated physical location (from cell-phone towers), and TV viewing habits to serve you a customized ad the next time you go online. The [...]