Leveraging partner ecosystems is not new. Social Media has not reinvented the space. Regardless of how you are experimenting with social media and partnering to drive customer value, I would recommend to not stray too far from basics. Here are 3 rules I recommend:
Never embarrass your partners in front of their customers
Maintain a [highly] visible [...]
I grew up on a farm in the country, across the street from my grandparents.
The roots of my family’s involvement in farming began with their immigration to the United States at the turn of the 20th century. My basque great grandparents settled in the Imperial Valley via Cuba (they moved on after 2 years because [...]
Is my cloud computing strategy full of hot air? Bubble talk abounded at the conference, but I was amazed when I walked the expo floor. There were many “infrastructure” service providers offering computing scaling services, build in IT Ops services, On demand storage and CPUs, Ad networks for hire, etc which got me to thinking: [...]
One of the best facilitation tools in my toolbox relates to the anti-brainstorming. Here’s how it works:
Get your group to focus on what your product / process / thing would look like if it were completely broken.
Do this exercise out loud and be stunned at the high energy of the participants.
Control the energy [...]
