Leveraging partner ecosystems is not new. Social Media has not reinvented the space. Regardless of how you are experimenting with social media and partnering to drive customer value, I would recommend to not stray too far from basics. Here are 3 rules I recommend:
- Never embarrass your partners in front of their customers
- Maintain a [highly] visible profile in your Partner’s income statement
- My Golden Rule: Whether selling directly or through the channel, never let others define the value of your product. Define a market disruptive “promise”, and then continually exceed expectations.
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