Monthly Archives May 2008

Partner Communities and Social Media

Leveraging partner ecosystems is not new.  Social Media has not reinvented the space.   Regardless of how you are experimenting with social media and partnering to drive customer value, I would recommend to not stray too far from basics.  Here are 3 rules I recommend:

Never embarrass your partners in front of their customers
Maintain a [highly] visible [...]

Funny Facebook Video

Why is it that my social media platform smells like my old high school gym locker room?
Answer:  56% of US users aged between 13-21 have created “content” online.
Oh!  That explains it.  Funny Facebook video below:
Idiots of Ants Facebook Video

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More Web 2.0 Thoughts: Day 3 (last day)

The last day of conference treated attendees to some really good KeyNote speakers.   Here are the big ideas I that made an impression on my notebook:

Cool new concept:  “The Adopter Class”  These people live on the bleeding edge.  Pros:  They love the new and the next and will willingly sign up for any new web [...]

What does Farm business have to teach us about “sowing what you reap” for web business?

I grew up on a farm in the country, across the street from my grandparents.
The roots of my family’s involvement in farming began with their immigration to the United States at the turn of the 20th century.   My basque great grandparents settled in the Imperial Valley via Cuba (they moved on after 2 years because [...]

I am more than an ad unit!

Quote from Business Week:
Personalization works, and several companies are working on ways to make it work better. Microsoft recently filed a patent application that would use offline data such as credit-card transactions, estimated physical location (from cell-phone towers), and TV viewing habits to serve you a customized ad the next time you go online. The [...]

Does your Web2.0 stink like a High School Gym Locker?

I found a new Twitter Insult Bully.   Hooray!   Guess how many google ads I click on this site?
http://web.forret.com/tools/twitter-tq.asp
Twitter Quotient for : ‘chriscranely’
Updates, Followers
Babble index
- updates for every follower
You’re alone in the desert, talking to yourself. Hello! No one’s listening!!
Friends, Followers
Popularity index
- followers for every friend
No followers? You’re such a loser!!
Friends, Favorites
Usefulness index
Not [...]