I only understand 10% of the words in this sales pitch. Okay, 8%.

One of the best facilitation tools in my toolbox relates to the anti-brainstorming. Here’s how it works:

  1. Get your group to focus on what your product / process / thing would look like if it were completely broken.
  2. Do this exercise out loud and be stunned at the high energy of the participants.
  3. Control the energy by time bounding the exercise. Real the group back in by translating the “broken statements” into their inverse statements.

I want to the thank the company Rockwell for allowing me and my future groups to skip this tool for all future sales, communication, training video brainstroms. From now on, I will just show the following video ! ;) I can’t tell if this is a sales video or “dirty talk” for electricians!

Rockwell Retro Encabulator

Sphere: Related Content

Post a Comment

Your email is never published nor shared. Required fields are marked *